We design must-have
soft good solutions

WHAT
WE
DO

Professional
services

Industrial Design

Our dialed-in, creative process will turn your idea into reality

Product Development

Our guidance through sample rounds shortens development time

Design Strategy

Creative thinking can turn one design into a collection of bags

Color Materials Finish

Our style/materials knowledge will bring life to your design

Tech/Spec Packs

We'll build a database for production + future development

Manufacturing

We can connect you with various manufacturing partners

PORT
FOL
IO

Check our
recent work

Pelican

U100 Elite Backpack

Kulkea

Powder Trekker

AMPL

Charging Backpack

Chrome

Shermann Race Bag

The Shrine

Wheeled Luggage Case

WHO
WE
ARE

About our
small company

studioFAR is an emerging design house based in the SOMA neighborhood of San Francisco. Established in 2009, we provide industrial design services with a strong focus in soft goods design + development. We are experts in the creation of backpacks, luggage, duffle bags, and anything cut & sew.

Directed by Fernando A. Robert, we help companies both large and small translate ideas into must-have products. With various factory connections in both China and Vietnam, we can help bring your vision to market. We can seamlessly blend into any team to reach your product design goals (see AMPL example above).

Fernando pioneered with Pelican a patented integration of plastics and fabrics. He was the voice of the product, working diligently over a year to bring a series of 11 innovative backpacks to market.

Kevin Murphy

Director of Marketing at Pelican Products Inc.

Fernando's knowledge of the action sport markets is second to none. His technical skills are well honed from years of experience. His ability to infuse creative designs into the development of marketable products is exemplary.