Most founders say they’re “looking for a design partner.” Very few understand what that actually…
Wearable & Smart Products
Soft Goods Are Where the Product Meets the Body
When people think about product development, they often focus on electronics, mechanical components, or industrial design. But for many products, the most important part isn’t what’s inside—it’s the soft goods that connect the product to the human body. Whether it’s a wearable medical device, backpack, safety harness, or fitness accessory, soft goods determine comfort, usability, and long-term product success.