The Problem
Compared to traditional backpacks, the U160 introduced significantly higher technical demands. The product needed to:
- Support heavier loads without structural failure
- Integrate rigid protective components within a textile system
- Maintain comfort under extended wear
- Provide organized storage for sensitive and high-value equipment
- Withstand demanding environments and repeated use
- Translate into a scalable manufacturing process
At this level, the challenge is not form — it’s system performance under stress.
Our Role
Studio FAR led the soft goods integration and product development strategy, including:
- System architecture for hybrid hard/soft construction
- Load distribution and structural design
- Advanced material selection for durability and performance
- Seam engineering and reinforcement strategy
- Internal organization and compartmentalization
- Design for manufacturing (DFM) and production readiness
The focus was on building a product that performs reliably under load while maintaining manufacturing efficiency.
Approach
1. Load-Bearing Construction Strategy
Unlike standard carry products, the U160 required structural integrity under increased weight.
We developed:
- Reinforced load paths throughout the product
- Structural layering to distribute stress
- Integration points between rigid and flexible components
This ensured the product maintained form and function under real-world use.
2. Hybrid Hard/Soft Integration
The product required seamless interaction between rigid protective elements and soft goods construction.
We designed:
- Controlled transitions between materials
- Secure anchoring of hard components
- Flex zones to maintain comfort and usability
This balance is critical — too rigid and the product becomes unusable, too soft and it fails under load.
Approach
3. Advanced Material Strategy
Material decisions were driven by performance requirements:
- High-abrasion exterior materials
- Structural textiles for load support
- Reinforced internal components for durability
- Compatibility with manufacturing constraints
Each material choice impacted both performance and cost.
4. Seam Engineering & Reinforcement
At higher loads, seam failure becomes a primary risk.
We engineered:
- Reinforced stress points
- Layered seam construction
- Stitching strategies aligned with load paths
This ensured long-term durability in demanding conditions.
5. Design for Manufacturing (DFM)
Despite the complexity, the system was developed with production in mind.
This included:
- Rationalizing construction for factory efficiency
- Reducing unnecessary assembly steps
- Aligning with standard manufacturing capabilities
- Ensuring repeatability across production runs
The goal was not just performance — but scalable performance.
Where Most Teams Get This Wrong
As products become more technical, teams often:
- Overbuild structures, increasing cost and weight
- Ignore how load impacts seam performance over time
- Fail to properly integrate rigid and soft components
- Design systems that cannot be manufactured efficiently
These issues don’t show up in early prototypes — they appear during scaling or after launch.
Outcome
The Pelican U160 delivers:
- A load-bearing hybrid backpack system built for demanding use
- Integrated protection and structured organization
- Durable construction aligned with real-world conditions
- A manufacturable platform capable of scaling
Result
Any hesitation you may have to hire Fernando as a soft goods designer is herewith removed. I threw every monkey wrench I could find at him and it never slowed him down.
Fernando pioneered with Pelican a patented integration of plastics and fabrics. He sweated every bar stitch, zipper pull and material choice. His rendering skills gave our execs the confidence to green-light the product line, and he nursed the tech packs through our QC and Engineering for process control.
Most importantly Fernando was the voice of the product, working diligently over a year with our foreign vendor to bring a series of 11 innovative backpacks to market.
He also has the patience of a saint, and attention to detail that supports the work.
Available styles at https://www.pelican.com
