Hybrid Soft Goods Backpack Design

Advanced Hybrid Backpack Design & Soft Goods System Engineering | Pelican U160

Pelican's first hard case backpack line

The Pelican U160 represents a more advanced evolution of hybrid backpack design — integrating rigid protection, structured storage, and soft goods construction into a highly technical, production-ready system. studioFAR led the soft goods system engineering, developing a backpack platform capable of handling increased load, complexity, and durability requirements while remaining manufacturable at scale.

Client: Pelican Products Inc.
Date: 2011
Services: Technical Backpack Design + Development

The Problem

Compared to traditional backpacks, the U160 introduced significantly higher technical demands. The product needed to:

  • Support heavier loads without structural failure
  • Integrate rigid protective components within a textile system
  • Maintain comfort under extended wear
  • Provide organized storage for sensitive and high-value equipment
  • Withstand demanding environments and repeated use
  • Translate into a scalable manufacturing process

At this level, the challenge is not form — it’s system performance under stress.

Our Role

Studio FAR led the soft goods integration and product development strategy, including:

  • System architecture for hybrid hard/soft construction
  • Load distribution and structural design
  • Advanced material selection for durability and performance
  • Seam engineering and reinforcement strategy
  • Internal organization and compartmentalization
  • Design for manufacturing (DFM) and production readiness

The focus was on building a product that performs reliably under load while maintaining manufacturing efficiency.

Approach

1. Load-Bearing Construction Strategy

Unlike standard carry products, the U160 required structural integrity under increased weight.

We developed:

  • Reinforced load paths throughout the product
  • Structural layering to distribute stress
  • Integration points between rigid and flexible components

This ensured the product maintained form and function under real-world use.

2. Hybrid Hard/Soft Integration

The product required seamless interaction between rigid protective elements and soft goods construction.

We designed:

  • Controlled transitions between materials
  • Secure anchoring of hard components
  • Flex zones to maintain comfort and usability

This balance is critical — too rigid and the product becomes unusable, too soft and it fails under load.

Approach

3. Advanced Material Strategy

Material decisions were driven by performance requirements:

  • High-abrasion exterior materials
  • Structural textiles for load support
  • Reinforced internal components for durability
  • Compatibility with manufacturing constraints

Each material choice impacted both performance and cost.

4. Seam Engineering & Reinforcement

At higher loads, seam failure becomes a primary risk.

We engineered:

  • Reinforced stress points
  • Layered seam construction
  • Stitching strategies aligned with load paths

This ensured long-term durability in demanding conditions.

5. Design for Manufacturing (DFM)

Despite the complexity, the system was developed with production in mind.

This included:

  • Rationalizing construction for factory efficiency
  • Reducing unnecessary assembly steps
  • Aligning with standard manufacturing capabilities
  • Ensuring repeatability across production runs

The goal was not just performance — but scalable performance.

Where Most Teams Get This Wrong

As products become more technical, teams often:

  • Overbuild structures, increasing cost and weight
  • Ignore how load impacts seam performance over time
  • Fail to properly integrate rigid and soft components
  • Design systems that cannot be manufactured efficiently

These issues don’t show up in early prototypes — they appear during scaling or after launch.

Outcome

The Pelican U160 delivers:

  • A load-bearing hybrid backpack system built for demanding use
  • Integrated protection and structured organization
  • Durable construction aligned with real-world conditions
  • A manufacturable platform capable of scaling

Result

Any hesitation you may have to hire Fernando as a soft goods designer is herewith removed. I threw every monkey wrench I could find at him and it never slowed him down.

Fernando pioneered with Pelican a patented integration of plastics and fabrics. He sweated every bar stitch, zipper pull and material choice. His rendering skills gave our execs the confidence to green-light the product line, and he nursed the tech packs through our QC and Engineering for process control.

Most importantly Fernando was the voice of the product, working diligently over a year with our foreign vendor to bring a series of 11 innovative backpacks to market.

He also has the patience of a saint, and attention to detail that supports the work.

TF_KevinMurphy
Kevin Murphy VP of Marketing at Pelican Products Inc.

Available styles at https://www.pelican.com