Our Story
I’m Fernando A. Robert, founder and Design Director of StudioFAR. With nearly two decades of experience in soft goods design, prototype development, and design for manufacturing (DFM), I’ve worked with startups, global brands, and manufacturing partners to create everything from backpacks and luggage to baby gear, medical soft goods, and footwear.
StudioFAR exists to bridge the gap between great ideas and real products that perform. We don’t just design — we guide you through prototyping, technical development, and manufacturer handoff so your product is ready for scalable production and retail launch.
Our Expertise
At StudioFAR, we believe great products are built on great prototypes. That’s why our process covers every stage of development:
• Soft Goods Concept & Design – Transforming your idea into detailed design solutions
• Prototype Development – Creating and testing working soft goods prototypes to validate design
• Design for Manufacturing (DFM) – Engineering for cost, scalability, and repeatable quality
• Technical Development & Tech Packs – Building manufacturer-ready documentation and CAD
• Colors, Materials, & Finish (CMF) – Selecting the right fabrics, trims, and finishes for brand alignment
• Sourcing & Manufacturing Support – Connecting you with trusted vendors to launch with confidence
